Rod Alberts
Executive Director
Detroit Auto Dealers Association
North American International Auto Show

Rod Alberts came to the Motor City nearly 30 years ago where he was soon named Executive Director of the Detroit Auto Dealers Association (DADA) and the North American International Auto Show (NAIAS).

As head of the DADA, Alberts represents more than 200 domestic and import new car and truck dealers in Southeast Michigan. He is the voice of dealer business interests at the state and federal levels, and he creates and oversees communications, community relations, and educational and charitable activities for the dealer group.   

One important aspect of the dealer’s community involvement and philanthropic efforts are through the DADA Education Foundation and its Courageous Persuaders scholarship program. Now in its 17th year, Courageous Persuaders is a competition where high school students create 30-second television commercials warning middle school students about the dangers of underage drinking, drinking and driving, and texting while driving. In 2018, the contest drew 632 entries from 225 high schools, and has involved over 1,100 students from 40 states across the U.S. and from Canada. Courageous Persuaders continues to grow in scope and reach each year as it connects with more students and partners across the nation.

Alberts serves another, equally important, role as Executive Director of the North American International Auto Show, one of the most influential and respected auto shows in the world. He manages all aspects of the show. More than 5,000 international media from over 60 countries and over three-quarters of a million visitors attend annually.

The show’s Charity Preview event is renowned as one of the largest fundraising events of its kind in the world, raising over $117 million since its inception. Proceeds directly benefit a wide range of children's charities. Funds raised will support services for children of all ages from birth to 18. Since 1976, the Charity Preview has raised more than $112 million for southeastern Michigan children's charities - over $41 million of which was raised in the last 10 years alone.

Additionally, the auto show brings an estimated $480 million (2018 NAIAS) to the region.

A native of Missouri and a graduate of the University of Missouri, Alberts held previous leadership positions with auto dealer associations in Arkansas and California. Today, Alberts serves on a number of automotive and community boards and committees, and has been recognized by many local organizations for his service to the auto industry and his commitment to the community.

Community Involvement and Honors
Board of Directors of the Detroit Economic Club
Executive Committee Metro Detroit Visitors and Convention Bureau
Board of Directors of the Motor Cities Automobile National Heritage Area
Board of Directors of The Parade Company
Steering Committee of the Harold E. LeMay Museum
Detroit Regional Chamber’s Mackinac Policy Conference Committee
Chairman of the Board of Directors of the Automotive Hall of Fame in Dearborn
President of the Automotive Trade Association Executives (ATAE)

1995 – Crain’s Detroit Business, “Metro Detroit’s Brightest and Best Under 40”
2008 – Inducted into the Macomb County Hall of Fame
2010 – Detroit Regional Chambers “Moving Forward” Award